«Today we present EBcollections , the new streetstyle brand made in Italy. Here's what the founder, Edoardo Bencistà told Snap Italy»
Born with the aim of creating trendy, innovative and unconventional garments, EBcollections is a brand designed to satisfy all those who love to stand out, and never give up on originality. An intuition born from the passion of its founder, which has also grown thanks to the contribution of artists who collaborate with him in the creation of ever new and exclusive collections.
At the head of this project is Edoardo Bencistà , born in 1992. In 2014 he launched the EBcollections project and opened his first laboratory in Greve, with the desire to create something new and original. In a short time his passion has become a real full-time job, leading him to obtain great success, especially among the younger ones.
Snap Italy has interviewed the founder and designer of the brand for you. Here's what he told us…
How did the idea of the EBcollections brand come about?
My brand was born almost as a game, and slowly it turned into a real job. It is a project in which I wanted to combine creativity and imagination. I wanted to create something new and particular, which was always current and fashionable. Our garments are therefore designed for all those who want to stand out from the crowd, and have a slightly underground spirit.
What were the first EBcollections products?
Right from the start we focused on a production of T-Shirts, with various prints made thanks to the sublimation thermoprinting technique. We have also introduced a luxury line, entirely handmade. The basis from which we started was the T-Shirt, to which we then added various applications, a little more particular and whimsical than usual. For example, we made a top with velvet shoulder pads, with very long fringes and golden details. It was one of the most successful products ever. Recently, then, for the Autumn/Winter collection we have also introduced new garments, such as sweatshirts, and we have moved on to working with different colors and fabrics, to further strengthen the sublimation printing technique.
What is this technique about?
Our strength lies precisely in the use of sublimation printing. It is a thermoprinting technique created using a heat press. Its success lies in the fact that, thanks to the very high temperatures at which printing takes place, the image is transferred onto the fiber in a stable and permanent way. We decided to focus on this particular type of printing because it is a technique that enhances all colours. Usually the fabric we work with is a cotton blend, so that the print can adhere better. We started with floral prints, especially using roses, which I personally like a lot. But obviously we try to adapt, both for prints and colors, to market trends and demands.
Is the brand Italian?
Absolutely yes! All EBcollections items are 100% Made in Italy, produced entirely by us. Our main office is located in Greve in Chianti, in the province of Florence. Then we have two more stores, but we plan to expand.
What is your target audience?
Actually, we don't like talking about a specific target, but we want to dress all ages! From the latest surveys, it appears that the age of our customers ranges from 13 to 60 years, so we can be very satisfied. In particular, however, we have noticed that our T-Shirts have had a great success among young people in discos. Also for this reason, we have decided to show in trendy clubs, such as the Blue Velvet in Florence or the Space Club, or even at the lido di Camaiore.
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