Street sidewalks become catwalks and ordinary kids become icons of new trends. But you have to know how to capture them: fashion columnists, photographers and fashion bloggers have always done it here.

Trends parade on the streets in New York. Designers, stylists, trend researchers and urban youth build their style following urban subcultures. Models to follow? Any boys and girls.
This is the streetstyle phenomenon that has taken over the Big Apple for years: Bill Cunningham, New York Times fashion columnist for 40 years, is its father and theorist. Blue jacket and camera around his neck, he still goes around the city and collects images of simple passers-by, transforming them into contemporary icons.

Janette Beckman , on the other hand, is the mother of “ street photography ”. She begins by immortalizing the big names in 80s music and then lingers on street kids , fascinated by their way of wearing clothes away from the dictates of glossy magazines. These were the years of the British magazine ID which together with THE FACE magazine launched a plurality of styles, inspired by urban subcultures: from punk to new romantic, from rastafarian to goth.
From the 80s to today, young people, imperfect strangers, have chosen which fashion to adopt, but above all to "adapt" to their own personality and tastes. Thus the street, slowly, becomes a showcase and reads.

Today, however, streetstyle has become less and less personal and genuine and more and more a factor in fashion. So during the fashion weeks the streets of the metropolis and the photographic shots "on the road" reflect the serial exhibition of seasonal themes, mostly dictated by the fashion houses. But even this new phase has its gurus able to interpret it.
Scott Schuman , for example, is the founder of the sartorialist blog. Pioneer of new social & fashion story telling , through photography and new media, he invented a new style of representing fashion made of individualism and personality where everyone is on the catwalk for a day.

So here in our gallery are the shots stolen from the social networks of bloggers, fashion insiders and buyers during the current Fashion Week and from which we can already draw the first trends.

Source IoDonna by Francesca Ferretti